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Marketing Fundamentals: From Hero to Zero!

The definitive program for both budding and experienced marketers aiming to excel in the fundamentals of contemporary marketing and more.

Elevate your career, hone your digital marketing expertise, understand industry-leading techniques, and develop your marketing strategy with guidance from seasoned instructors.

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Why Enroll in This Course?

Personalised Mentorship from Real Marketers

You’ll get access to real marketing professionals who can answer your questions, provide feedback, and guide you through challenges. 

Quizzes, Assignments & Case Studies Included

No passive learning! This course is designed to keep you engaged. By the end, you’ll have learned a full marketing toolkit and the confidence to use it in creating your own marketing strategy, with guidance and feedback from us!

Flexible Learning

12-month access to study at your own pace. Study at your convenience—no strict schedules. Get help when you need it—our team is here to answer your questions. We include two live tutor calls, our forum to ask questions and video feedback on your marketing plan.

Build Your Own Marketing Plan

By the end of this course, you’ll have a fully developed marketing plan tailored for a business or a product (you choose). We provide step-by-step guidance to make sure your plan is actionable and professional.
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Course Syllabus

The course will help you unlock your inner potential so you can excel in your professional field. The course offers a comprehensive curriculum, including:

  • Introduction to Marketing
  • Audience Research
  • Market Research
  • Building a Brand
  • Introduction to Websites
  • Content Marketing
  • Search Engine Optimisation
  • Social Media Marketing
  • Communities
  • Email Marketing
  • Digital Advertising
  • Marketing Strategy
  • Data Analysis
  • Google Analytics
  • CRM
  • Chatbots
  • AI in Marketing
  • Create Your Marketing Plan with Feedback!
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62h
Study time
18
Modules
50+
Quizzes & Assignmets
12 month
Course access

Course Instructors

Meet Your Expert Marketing Instructors

1578927070297

Darren Winter

Company Director of Duco Digital, 30 years in Marketing & Sales, MA in Cross Cultural Communication and International Marketing, studying a PhD in AI Ethics in Spain.

1564766333742

Diana Kurasova

Duco Digital Marketing Instructor, 9 years of experience in Digital Marketing with the main focus of building marketing strategies, Masters degree in International Business.

Payment Options

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Pay with Your Card

Securely complete your purchase using any major credit or debit card. Fast, easy, and hassle-free!

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Pay with PayPal

Use your PayPal account for a seamless and trusted checkout experience.

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Employer-Paid Invoice

If your employer is covering the cost, we can provide an invoice for direct payment.

FAQ

Who is this course suitable for?

This course is ideal for aspiring marketers, current professionals seeking to enhance their skills, business owners aiming to develop effective marketing strategies, and individuals needing to create a marketing plan but unsure where to begin.

What topics are covered in the course?

The course offers a comprehensive curriculum, including:

  • Introduction to Marketing
  • Audience and Market Research
  • Brand Building
  • Website Fundamentals
  • Content Marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Community Engagement
  • Email Marketing
  • Digital Advertising
  • Marketing Strategy Development
  • Data Analysis

 

How is the course delivered?

The course is delivered online as a self-study program, allowing you to progress at your own pace. You'll have access to course materials for 12 months, enabling flexible learning.

What kind of support can I expect during the course?

You'll receive personal support from experienced marketing professionals. This includes tutor support via email and the option to schedule calls, ensuring you can apply your knowledge confidently.

Will I receive a certificate upon completion?

Yes, upon completing the course, you'll be awarded a Certificate of Completion, which can enhance your resume and showcase your marketing proficiency.

How can I contact support if I have further questions?

For any additional inquiries, you can contact the support team through the contact page or message via WhatsApp.

These FAQs aim to provide clarity on common queries regarding the Marketing Fundamentals: Zero to Hero course. For more detailed information, please refer to the course page.

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About Duco Digital Training

Duco Digital Training is an award-winning, accredited training organisation, delivering online professional courses - helping you get the career you deserve.

Trusted by global organisations, governments and public sector, we offer individuals and teams professional courses to study online to grow skills and knowledge which are in demand from employers.

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